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Manage Your Own Company Website

May 11, 2018

Manage Your Own Company Website

DIY WITH A CMS

There are a lot of acronyms thrown around when it comes to building and managing websites. HTML, CSS, PHP, FTP—but if you’re not a web developer, the major acronym you should be concerning yourself with is CMS. CMS stands for Content Management System(s). While the backbone of websites are the languages, file formats, and transfer protocols bringing online content to your screen, the content itself often needs to be updated and maintained by someone who doesn’t know how to develop the content at the code level. That’s where CMS tools come in.

One of the most popular open-source tools on the web is Wordpress, with 30% of all indexed sites on the web running the system (According to W3Techs).

While this is a testament to its fan base, it is by far not the only solution, and often isn’t the right one for businesses. Wordpress sites and their plugins can be targets to all sorts of malware and virus attacks because of their popularity. At the core, Wordpress is best suited as a blogging engine and a quick way to get a brochure website live.

MAKE YOUR WEBSITE WORK FOR YOU

However, businesses and individuals can be using their websites as more than a mere billboard or marketing tool. Websites can be vital resources to your clientele, a powerful lead capturing source, and a way to directly generate revenue in itself. Content management systems bring robust marketing, formatting, and development tools to clients in a user-friendly and manageable way.

Depending on your profession, any number of solutions could work for you. It’s best to get firm on the current and future needs of your company and where you have room to scale, despite your current website savviness. This is where a web developer, or a team of them will help. While CMS are ultimately an approachable way to manage websites, the design, building, and extending of the tools are the essential role that web developers play in customizing the solution to your business needs.

If you’re an individual looking to get a jump start and don’t need an integrated eCommerce solution or a site that requires a lot of customization out of the box, here is a short list of great niche CMS tools tailored to your potential website needs:

PORTFOLIO OR “BROCHURE” WEBSITE

(All scalable to eCommerce)

Squarespace

Wix

Weebly

SELLING COURSES/WEBINARS

CREATIVES

Sell merchandise as well as digital and physical copies of your music.

Pixieset – for Photographers

Sell, host, and manage private and public albums of photos, with automated high quality printing and fulfillment. The service has free levels and paid levels to scale with your growing business neeeds and budget.

Our on staff web developer and photographer Meghan Stark has a referral code for you to register a free account: Try Pixieset for Free!

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